Venture Capital Firm Behind Snapchat Is Ready For Your 'Elevator Pitch,' In an Actual Elevator

PALO ALTO (CBS SF) -- If you can get into the elevator at venture capital firm General Catalyst Partners--the VC behind AirBNB and Snapchat--you may have a shot at making your pitch for funding. They already have a table waiting to hear your pitch. In the elevator.

The famous 30-second elevator pitch can be taken quite literally, and apparently is at General Catalyst.

They're so serious, they even fabricated a sign for the wall next to it, in case would-be startups were confused about the chairs and table in the elevator.

Of course, if you did get inside, you'd know they're different. They run their VC firm from a house, not an impersonal and cliche cement office.

"We love being in a comfortable and inviting house. While many VC firms have imposing, bank-like atmospheres, our home is about rolling up your sleeves, hitting the white boards, and tackling the challenges of a startup. We also have made a point of not treating ourselves too seriously, and the elevator pitch room is a good example of that," said Steve Herrod, managing director at General Catalyst.

The company is known for being active with the companies they fund, helping team build and creating strategy.

In:
• Palo Alto
• Airbnb
• Silicon Valley