Google In Advanced Talks With Fiat Chrysler On Self-Driving Car Project
The talks were confirmed Thursday by a person familiar with the discussions. The person asked not to be named because the discussions are private.
The partnership would be the first to match an automaker with Google's 7-year-old autonomous car project, which is now part of the so-called X lab at Alphabet Inc., Google's parent company.
Details haven't been revealed. But Google has repeatedly said it doesn't intend to make self-driving cars and would prefer to license its technology to carmakers. Google has been testing self-driving cars on public roads for two years.
"We want to partner to bring self-driving to all the vehicles in the world," Google co-founder and Alphabet President Sergey Brin told media at a self-driving car event last spring.
Last fall, Google hired John Krafcik, an auto industry veteran and former executive at Ford Motor Co. and Hyundai Motor Co., to be the CEO of its self-driving car project.
Google said Thursday that the company doesn't comment on speculation.
Fiat Chrysler—which has lagged bigger, richer rivals like Volkswagen AG and General Motors Co. in the development of self-driving cars—might welcome the chance to test Google's technology. The Italian-American automaker also has manufacturing expertise and factories that Google lacks.
Fiat Chrysler CEO Sergio Marchionne has been vocal about seeking a partner to share the cost of research and development. But other automakers, including GM, have so far rebuffed him. A tie-up with Google would help his company leapfrog competitors in the race to develop self-driving cars.
Google has set a goal of having self-driving cars in the public's hands by 2020.
"Consolidation, in my view, is unavoidable, especially if you lend any credence at all to all this noise and buzz that has been created about the fact that we're really not into the car business anymore we're all transportation companies who are interested in connectivity and autonomous driving," Marchionne said earlier this year at the Detroit auto show.