Caitlyn's Lipstick Launch For MAC Campaign Supports Cause That's Near And Dear
SAN FRANCISCO (CBS SF) -- Caitlyn Jenner's first beauty campaign is in full swing with her first product launch.
The former Olympic athlete is now the face of MAC cosmetics Viva Glam cosmetics line that raises money and awareness for HIV/AIDS. Jenner follows a long line of celebs who have fronted its campaign, including Boy George, Nicky Minaj and Ariana Grande.
Jenner has launched her first signature product, a limited edition-lipstick shade called "Finally Free."
In an interview, Jenner said she wanted a name for the rosy shade of mauve that represents her community.
"This is who I am: Finally Free," says Jenner.
Finally Free lipstick is on sale now. All of the proceeds from the sale go to the MAC AIDS Fund Transgender initiative.
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