Americans Will Spend $23.1 Billion on Mother's Day

WASHINGTON (CBS13) - Mother's Day is Sunday and the average person will spend $180.

The National Retail Federation and Proper Insights & Analytics says Americans will spend a near-record $23.1 billion in 2018. Americans spent $23.6 billion in 2017- an average of $186 per person.

Those between the ages of 35 and 44 plan to spend the most- an average of $224.

As for what people will buy:

• $4.6 billion- jewelry (34%)
• $4.4 billion- brunch or dinner (55%)
• $2.6 billion- flowers (69%)
• $2.5 billion- gift cards (45%)
• $2.1 billion- clothing (36%)
• $2.1 billion- consumer electronics (14%)
• $1.8 billion- personal services (24%)
• $956 million- housewares/gardening tools (19%)
• $813 million- greeting cards (77%)
• $494 million- books/music (19%)

SEE: Wine & Ice Cream Pairings for Mother's Day

As for what moms want: 29% say they prefer a gift of experience (spa day, tickets to a concert, gym membership).

ALSO READ: Mother's Day Brunch Recipes

Where people will shop:

• 35%- department stores
• 31%- online
• 29%- specialty stores
• 23%- local business
• 22%- discount store
• 10%- specialty clothing store

In:
• Mother's Day