Apple Unveils Updated iPad With Price Cut, New Red iPhone
NEW YORK (AP/CBS) - Apple is updating its iPad Air, now just called iPad, and shaving $70 off the price.
The company said Tuesday that new iPad still has a 9.7-inch screen, but the display is brighter and its price starts at $329, down from $399.
Apple still controls about a quarter of the tablet market, but the market as a whole has been in decline after several years of rapid growth. According to IDC, tablet shipments fell 20 percent in the final three months of 2016, compared with the same period last year.
The $329 model has 32 GB of storage and operates via WiFi. A $459 version that includes a cellular connection is also available. Apple's iPad mini 4 is still available with 128 GB of storage starting at $399.
Apple also announced they are releasing a special edition iPhone 7 and iPhone 7-Plus in red.
The phone will be part of Apple's "product red" campaign which benefits global AIDS charities.
(TM and © Copyright 2017 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2017 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)