A look back at the CBS Eye and its influences
Modernism is finding new footing at a time when corporate logos seem as dispensable as the start-up companies they define. Within the Modernist movement, CBS' Eye stands as an emblem of enduring design.
This photo shows the exhibition view of "Revolution of the Eye: Modern Art and the Birth of American Television" at The Jewish Museum in New York City, on display in September 2015.
A Lookback at the CBS Eye
Exhibition view of "Revolution of the Eye: Modern Art and the Birth of American Television" at The Jewish Museum in New York.
A Lookback at the CBS Eye
Shaker drawings featured in the article "The Gift to Be simple," have been credited as inspiration for the CBS Eye design by William Golden.
Portfolio 1, no.1, Winter 1950.
A Lookback at the CBS Eye
A print ad titled "The Sign of Good Television" in the December 1951 edition of Fortune magazine features the Eye.
William Golden, CBS art director
A Lookback at the CBS Eye
An ad titled "Concentric Eye" appeared in Fortune, February 1955.
Kurt Weihs, designer. William Golden, art director.
A Lookback at the CBS Eye
"Ambassador for Television," featuring a portrait of Edward R. Murrow drawn by René Robert Bouché, ran in Fortune, February 1952.
William Golden, CBS art director.
A Lookback at the CBS Eye
The CBS Eye, seen at CBS Television City, Hollywood in the early 1950s.
A Lookback at the CBS Eye
An ashtray, c. 1952, features the CBS Eye.
Private collection.
A Lookback at the CBS Eye
Ashtrays, left to right c. 1955, c. 1955, c. 1966, feature the CBS Eye.
Private collection.
A Lookback at the CBS Eye
The CBS Eye was also featured on cufflinks, like these from around 1957.
Private collection.
A Lookback at the CBS Eye
William Golden, designer of the CBS Eye, sits and smokes behind a coffee table covered by his logo, including a cake, New York City, 1952.
A Lookback at the CBS Eye
William Golden, designer of the CBS Eye, stands in front of a wall covered in a pattern of the Eye logo.