SXSW 2016

Actor Burt Reynolds attended a special screening of "The Bandit" alongside his classic ride during the 2016 SXSW Music, Film + Interactive Festival on March 12, 2016 in Austin, Texas.

SXSW Awakens

Lovable droid R2-D2 took the stage at SXSW for a screening of "Secrets of The Force Awakens: A Cinematic Journey." He was a big hit with the tech crowd.

Mr. Robot goes to Broad City

Television worlds collided as "Mr. Robot" stars Rami Malek and Christian Slater hung out with "Broad City" creators Abbi Jacobson and Ilana Glazer at the Spotify House during SXSW.

Jake Gyllenhaal

Jake Gyllenhaal took questions from the audience following the SXSW screening of his new film, "Demolition," during the 2016 SXSW Music, Film + Interactive Festival March 12, 2016 in Austin, Texas.

Lil Wayne, product tester

Rapper Lil Wayne tested out the waterproof capabilities of his new Samsung Galaxy S7 by dousing it with champagne at SXSW 2016 on March 12, 2016 in Austin, Texas.

Seth Rogen

Actor and writer Seth Rogen presented a preview of his new series, "Preacher," which he also directed, during the 2016 SXSW Music, Film + Interactive Festival on March 14, 2016 in Austin, Texas.

Going virtual

For some, going to SXSW meant a chance to try out some new virtual reality technology.

Save Keanu

Actors Jordan Peele and Keegan-Michael Key premiered their new feature comedy, "Keanu," at SXSW on March 12, 2016 in Austin, Texas.

Ethan Hawke

Actor Ethan Hawke attended the U.S. premiere of "Born To Be Blue," which features him as jazz great Chet Baker, at the 2016 SXSW Music, Film + Interactive Festival on March 13, 2016 in Austin, Texas.

Elijah Wood

Actor Elijah Wood had his portrait shot at SXSW 2016 on March 13, 2016 in Austin, Texas.

Sia

Since SXSW was always a music festival first, plenty of big-name acts were in town. Singer Sia performed onstage at Samsung Galaxy Life Fest on March 13, 2016 in Austin, Texas.

Midnight Special

Cast-members of the new sci-fi film "Midnight Special," including Michael Shannon, Kirsten Dunst, Joel Edgerton and Jaeden Lieberher, took the stage following the film's world premiere at the 2016 SXSW Music, Film + Interactive Festival in Austin, Texas.

SoulCycle

Just because it's a party-filled conference and festival doesn't mean people can't exercise. Electronic music artist Chromeo deejayed a SoulCylcle class at the Spotify House as part of SXSW 2016 on March 14, 2016 in Austin, Texas.

J.J. Abrams

Director J.J. Abrams attended the screening of "Secrets of The Force Awakens: A Cinematic Journey" during the 2016 SXSW Music, Film + Interactive Festival on March 14, 2016 in Austin, Texas.

Preacher

Actor Dominic Cooper attended an advance screening of "Preacher" during the 2016 SXSW Music, Film + Interactive Festival on March 14, 2016 in Austin, Texas. He stars in the new series, based on the cult comic book. -- Ned Ehrbar

Tony Robbins

Motivational speaker Tony Robbins took the stage following the premiere of "Tony Robbins: I Am Not Your Guru" during the 2016 SXSW Music, Film + Interactive Festival on March 14, 2016 in Austin, Texas.

Powerpuff Girls

"The Powerpuff Girls" Parade took SXSW by storm on March 14, 2016 in Austin, Texas.

Jack Garratt

Jack Garratt performed at The Spotify House during SXSW 2016 on March 15, 2016 in Austin, Texas.

Mayer Hawthorne

Musician Mayer Hawthorne took on DJing duties at the Music Is Universal Poolside DJ Bash, presented by Marriott Rewards and Universal Music Group, during SXSW on March 15, 2016 in Austin, Texas.

Adam Pinney

Adam Pinney celebrated winning the narrative feature jury prize for his film, "The Arbalest," at the SXSW Film Awards on March 15, 2016 in Austin, Texas.