Most valuable brands in the world
Interbrand, a brand consulting company, has ranked the best global brands of 2017 by weighing three factors: the financial performance of a company's branded products or services; the role the brand plays in persuading customers to choose the company; and whether the brand persuades customers to pay a premium for products or services.
Here are the top 50 names to make the list, plus the financial value of each brand in Interbrand's analysis.
According to Interbrand, the name of Siemens, a manufacturer, is worth $9.98 billion.
49. Allianz
Allianz, a financial services brand, ranks next with a brand worth $10 billion.
48. Porsche
The Porsche name is worth $10.1 billion.
47. HSBC
Interbrand says HSBC, a banking and financial services company, has a brand worth $10.5 billion.
46. Citi
Citi, the global banking company, has a brand worth $10.6 billion.
45. L'Oreal
Cosmetics giant L'Oreal has a brand worth $10.7 billion.
44. Goldman Sachs
The Goldman Sachs name in investment banking is worth $10.9 billion, according to Interbrand.
43. Kellogg's
Food manufacturer Kellogg's has a moniker worth nearly $11 billion.
42. AXA
AXA, an insurance company, has a brand worth $11 billion.
41. Philips
The brand name of tech company Philips is worth $11.5 billion in Interbrand's analysis.
40. Volkswagen
The Volkswagen brand is worth $11.52 billion.
39. Nissan
Nissan's brand is worth $11.53 billion.
38. Audi
The Audi brand is worth $12 billion.
37. Accenture
Accenture, a business management consultancy, has a name worth $12.5 billion.
36. Nescafé
Nescafé's brand is worth $12.7 billion.
35. Hyundai
Hyundai's brand is worth nearly $13.2 billion.
34. eBay
eBay has a brand name worth just over $13.2 billion.
33. Ford
Ford's brand is worth $13.6 billion, according to Interbrand.
32. Hermès
Hermès, the luxury fashion brand, is worth $14.2 billion.
31. Budweiser
The Budweiser brand is worth $15.4 billion.
30. J.P. Morgan
The brand of J.P. Morgan, the banking and financial services giant, is worth $15.7 billion.
29. UPS
The brand of shipping service UPS is worth almost $16.4 billion.
28. Pampers
Pampers, a baby and toddler products brand, is worth more than $16.4 billion.
27. American Express
The American Express brand is worth $17.8 billion.
26. Gillette
Gillette, a personal-care product brand, is worth $18.2 billion.
25. Ikea
The Ikea name is worth $18.5 billion, according to Interbrand.
24. Zara
Zara, a global clothing and accessories retailer, has a brand name worth $18.6 billion.
23. H&M
H&M, another clothing retail brand, is worth nearly $20.5 billion.
22. Pepsi
The Pepsi brand is worth $20.5 billion.
21. SAP
SAP, a software company, has a moniker worth $22.6 billion.
20. Honda
The Honda brand is worth $22.7 billion, earning it a spot in Interbrand's top 20.
19. Louis Vuitton
Louis Vuitton, a luxury fashion brand, is worth $22.9 billion.
18. Nike
The Nike brand is worth $27 billion.
17. Oracle
The brand of Oracle, a technology company, is worth $27.5 billion.
16. Cisco
Cisco, a software brand, is worth $31.9 billion.
15. Intel
Another high-tech brand, Intel, is worth $39.5 billion.
14. Disney
The Disney brand is worth $40.8 billion.
13. BMW
The BMW brand is worth 41.5 billion.
12. McDonald's
The McDonald's name is worth $41.5 billion.
11. General Electric
The brand of General Electric is worth $44.2 billion.
10. IBM
The IBM technology brand is worth $46.8 billion, ranking it in the top 10 on Interbrand's list.
9. Mercedes-Benz
The Mercedes-Benz brand is worth $47.8 billion.
8. Facebook
The Facebook brand is worth $48.2 billion.
7. Toyota
Toyota is a brand worth $50.3 billion, making it the highest-ranking auto company on Interbrand's list.
6. Samsung
Samsung's brand is worth $56.2 billion.
5. Amazon
Amazon has a brand worth $64.8 billion.
4. Coca-Cola
Interbrand values the Coca-Cola brand at $69.7 billion.
3. Microsoft
Microsoft's brand is worth $80 billion.
2. Google
The Google name is worth $141.7 billion.
1. Apple
And the top-ranking company on Interbrand's list: Apple, with a brand worth $184.2 billion.