Snapchat Snaps Up NFL Deal
PHILADELPHIA (CBS) -- The NFL has teamed up with Snapchat to expand social media presence.
Football fans are now able to watch exclusive, original videos through Snapchat's "Live Story" feature. The partnership will offer a combination of user-submitted snaps mixed with official content that promises "inside access" to various NFL events and locations.
The deal will include all 32 NFL teams and can be watched by anyone anywhere Snapchat is available.
The NFL says it worked with social network to produce a weekly programming schedule which will run throughout the season, continue into the postseason, and include Super Bowl 50.
The next "Live Story" is scheduled to run tonight ahead of the Denver Broncos and Kansas City Chiefs game and the story itself will remain on Snapchat for 24 hours.
Fans will be able to contribute snaps to "Live Story" if they have location services enabled while at select NFL events and games.