Pennsylvania Unveils New 'Happy' Tourism Slogan

PHILADELPHIA (CBS) -- Pennsylvania is finding inspiration from the Declaration of Independence to entice people to the state.

Officials unveiled a new tourism slogan, "Pennsylvania: Pursue You Happiness."

It replaces the old slogan, "The State of Inpendence," which beat out 22,000 submissions in a 2004 contest.

Tourism is big business for Pennsylvania. Officials say it is a $40 billion industry.

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