Japanese Company Renting Ad Space On Armpits

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JAPAN (CBS) – Ads are everywhere, and now in Japan, they're also showing up on people's armpits.

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Businesses can rent a model's armpit for about $100 per hour to advertise their products or services.

The ads come in various sizes and colors.

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The company behind the idea is owned by a Japanese brand that specializes in armpit beauty products.

In:
• Japan