Dunkin Donuts Is Trying To Win Over Angry Starbucks Customers
click to expand
PHILADELPHIA (CBS) -- Dunkin Donuts is embracing competition with Starbucks.
Dunkin Donuts is trying to win over some Starbucks customers who are unhappy about recent changes to the Starbucks loyalty program.
Dunkin Donuts' CEO says the company will be giving out $5 gift cards to encourage Starbucks customers to switch over and visit Dunkin Donuts instead.
The reaction from Dunkin Donuts comes after Starbucks made a change to their rewards program. The program now benefits higher spending customers over frequent buyers.
Those changes start in April.
Read more