Doritos Introduces 'Doritos Rainbows' To Celebrate LGBT Community
PLANO, TX (CBS) – Doritos has unveiled new limited edition, rainbow-colored chips in partnership with the 'It Gets Better Project' to support the lesbian, gay, bi-sexual and transgender community.
Doritos announced the new product Thursday and consumers who donate $10 or more to the It Gets Better Project will be mailed a bag of Rainbow Doritos.
"With Doritos Rainbows chips, we're bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception." said chief marketing officer, Ram Krishnan.
Doritos Rainbows are here. To get a bag go to http://t.co/v9ATSCVaqL donate & show your support. #BOLDANDBETTER pic.twitter.com/zMnIhoVNlR
— Doritos (@Doritos) September 17, 2015
The goal is to raise funds for the organization that supports LGBT youth around the world. It Gets Better supports teenagers who have been bullied for their sexual preferences.
Sorry, all future swag. You'll never live up to this. #BoldandBetter pic.twitter.com/66BG3hEmW8
— Kevin Fallon (@kpfallon) September 17, 2015
Find out more about the 'It Gets Better Project' on their website.