Crayola Needs A Name For Its New Blue Hue
EASTON, Pa. (AP) — Crayola has the blues — five, to be exact.
Our top 5 names are in! Vote for your favorite for a chance to win! https://t.co/kVsXkAHY2Q pic.twitter.com/7mvf64KiS8
— Crayola (@Crayola) June 30, 2017
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The iconic crayon maker left it to fans to come up with a name for a new blue crayon replacing the recently retired color dandelion.
After receiving nearly 90,000 submissions, Crayola narrowed it down to five names for the crayon based on a pigment discovered in 2009.
The choices are: Dreams Come Blue, Bluetiful, Blue Moon Bliss, Reach for the Stars, and Star Spangled Blue.
So Long, Dandelion: Crayola Retiring Crayon Color
Scientists at Oregon State University accidentally discovered the brilliant blue hue while experimenting with materials for use in electronics.
Crayola said Friday customers can vote for their choice on its website starting Saturday and ending August 31.
The crayon will make its debut later this year.
Based in Easton, Pennsylvania, Crayola is a subsidiary of Hallmark Cards Inc., headquartered in Kansas City, Missouri.
(Copyright 2017 by The Associated Press. All Rights Reserved.)