Workers help construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)
Super Bowl Boulevard Preparations
Workers help construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)
Super Bowl Boulevard Preparations
Workers help construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)
Super Bowl Boulevard Preparations
People slide down the 'Super Bowl Toboggan Run,' set up as a part of Super Bowl Boulevard, which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)
Super Bowl Boulevard Preparations
Workers help construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)
Super Bowl Boulevard Preparations
Workers help construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)
Super Bowl Boulevard Preparations
Workers help construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)
Super Bowl Boulevard Preparations
People walk past the 'Super Bowl Toboggan Run,' which has been set up as a part of Super Bowl Boulevard, which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)
Super Bowl Boulevard Preparations
People slide down the 'Super Bowl Toboggan Run,' set up as a part of Super Bowl Boulevard, which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)
Super Bowl Boulevard Preparations
People walk past 'Super Bowl Boulevard,' which runs through Times Square and down Broadway, on January 28, 2014. (Photo by Andrew Burton/Getty Images)
Super Bowl Boulevard
Super Bowl Boulevard, aka Broadway, as seen from Chopper 880 on Jan. 28, 2014. (credit: Tom Kaminski/WCBS 880)
Super Bowl Boulevard
Super Bowl Boulevard, aka Broadway, as seen from Chopper 880 on Jan. 28, 2014. (credit: Tom Kaminski/WCBS 880)
Super Bowl Boulevard
Super Bowl Boulevard, aka Broadway, as seen from Chopper 880 on Jan. 28, 2014. (credit: Tom Kaminski/WCBS 880)
Super Bowl Boulevard
Super Bowl Boulevard, aka Broadway, as seen from Chopper 880 on Jan. 28, 2014. (credit: Tom Kaminski/WCBS 880)
Toboggan Run
People test Super Bowl Boulevard's toboggan run on Jan. 28, 2014. (credit: Marla Diamond/WCBS 880)
Toboggan Run
Super Bowl Boulevard's 60-foot-tall toboggan run (credit: Marla Diamond/WCBS 880)
Super Bowl Boulevard
Super Bowl Boulevard
Super Bowl Boulevard
H&M store display on Super Bowl Boulevard
Super Bowl Boulevard
Toboggan on Super Bowl Boulevard
Super Bowl Boulevard
Rockettes rehearsal on Super Bowl Boulevard
Super Bowl Boulevard
In Times Square/Super Bowl Boulevard
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