Ivanka Trump Tweets: 'Shop Ivanka's Look From Her RNC Speech'
NEW YORK (CBSNewYork/AP) -- Ivanka Trump is using her big speech introducing her father at the Republican convention to promote her clothing line.
The oldest daughter of GOP nominee Donald Trump says in a tweet from her official account: "Shop Ivanka's look from her #RNC speech.''
Shop Ivanka's look from her #RNC speech: https://t.co/ma42A92DYa #RNCinCLE pic.twitter.com/DwHvSOu8Ue
— Ivanka Trump (@IvankaTrump) July 22, 2016
COMPLETE CAMPAIGN 2016 COVERAGE
The Ivanka Trump sleeveless sheath dress in light pink sells at Macy's for $138.
It's not what you'd expect a millionaire to wear, but fashion blogger Sarah Gardner said it worked.
"Neutral, she went with neutral. What I loved is, everybody's gonna wanna copy it. It's a great outfit, a great dress from from day into evening. She scores! Less is more," Gardner told CBS2's Sonia Rincon.
Gardner said it was a smart marketing move.
"Her message is she can do it, she's sophisticated, she's beautiful, and she can do it modestly," she said.
The dress she wore Wednesday night is also one from her collection and can be bought for $158.
Ivanka introduced her father before his acceptance speech at the RNC Thursday night, calling him "the people's nominee.''
(TM and © Copyright 2016 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2016 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)