Gap Apologizes For Children's Ad After Critics Call It Racially Insensitive

NEW YORK (CBSNewYork)-- The Gap is apologizing for a children's advertisement after some are calling it racially insensitive.

The image features four young girls between the ages of 5 and 14, Fortune reports. One of the taller Caucasian girls is seen resting her arm on the head of a younger African-American girl.

Critics were quick to accuse the ad of using the younger girl as a "prop" and some drew parallels of the pose dating back to a pre-Civil War South when African-American children were used as arm-stools and footstools.

Gap apologized Tuesday for the ad and said they are working to replace the image with a different photo from the same shoot.

"As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we've offended,"  Gap spokeswoman Debbie Felix said in a statement to Fortune.

Read more
f

We and our partners use cookies to understand how you use our site, improve your experience and serve you personalized content and advertising. Read about how we use cookies in our cookie policy and how you can control them by clicking Manage Settings. By continuing to use this site, you accept these cookies.