Young people spend more time on Facebook than they might want to admit
"Facebook is on its way out ... It's been passed over by tweens and teens in favor of mobile apps." At least that's what is often said about the long-dominant social network. Facebook was used by 934 million mobile daily users on average, and has 1.59 monthly active users as of December 2015, the company says, but analysts still fret about its future among the younger demographic.
Well, those who think Snapchat is putting Mark Zuckerberg's company out of business can relax.
A new report from the analytics firm comScore focusing on Internet trends shows Facebook far outpacing its competitors in monthly use among 18-34-year-olds. The study finds that these young users spend more than 1,000 minutes on average per month on Facebook.
What are the next-closest social media services? Snapchat and Instagram are a far distant second and third, with their users spending less than 400 minutes on average each month snapping away and applying filters to photos.
Back in February, Victor Pineiro, senior vice president of social media at Brooklyn-based digital agency Big Spaceship, told CBS News that Generation Z, the cohort below millennials, are flocking to the likes of Instagram and Snapchat.
"Snapchat and Instagram are good examples, you really see them taking off and being used across the board. Technically, Facebook started in college and started with teenagers," he said. "Now those teenagers are moving to other tools."
While that is true, the comScore report indicates that, while it might not be quite as cool anymore, Facebook isn't going anywhere anytime soon with young social media enthusiasts.