Uber: Now delivering food
Rather than pick you up to go to lunch, Uber will now just pick up your lunch for you.
After running pilot programs in Los Angeles and Barcelona, Uber is bringing its new UberEATS service to New York City and Chicago this week. The on-demand delivery service will bring users lunch on weekdays and brunch on weekends in 10 minutes or less.
The daily menu is a small "curated" selection of salads and sandwiches from beloved and iconic restaurants, such as DMK Burger Bar in Chicago, New York's lauded Mighty Quinn's barbecue and Sweetgreen, a popular salad spot with 30 locations in seven states.
The menu is limited -- two items a day -- as is the range, which in New York is between 14th and 40th streets and in Chicago encompasses the Loop and River North. If you're within that area between the hours of 11 a.m. and 2 p.m., you'll have the option to open EATS from within the Uber app, order a meal and grab it from your Uber driver when he arrives.
There's a flat $3 delivery charge and payment works the same way as when getting a ride and Uber promises there will be no surge pricing on food.
This is not Uber's first foray into delivery services. In a promotion around the Superbowl, the company delivered puppies on-demand.