Twitter delivers today's best tweets in "Moments"
Apple Music has taste experts to tell you what to listen to. Snapchat Discover gives publishers new, interactive ways to tell their stories. And now Twitter is curating the top tweets you should be reading today.
With 500 million tweets sent each day, even your seasoned follower can have a hard time keeping up. Twitter's new Moments feature, launched Tuesday, gives users "the best of what's happening on Twitter in an instant" -- a quick digest of the day's must-read nuggets, regardless of whom you follow.
Twitter uses trending data, conversation spikes and the editorial judgment of its curators from partners including Buzzfeed, Getty Images, NASA and Vogue to determine what stories are calling out for you to get caught up on -- now, and quickly.
Moments, which is rolling out Tuesday on Android, iPhone and the web, will feature about 20 or 30 moments per day, in news, entertainment, sports and "fun." Each moment will comprise a selection of tweets, images, videos, Vines and GIFs that together create a Reader's Digest of the top trending topics.
(No comment from Twitter on the decision to name the feature Moments just months after Facebook released its Moments app.)
With user growth merely shuffling along, Moments might make it easier for new people to tiptoe into the tangled, often overwhelming Twitterverse and give current account holders a new way to interact with the medium.