Will Tom Brady's legacy take a hit after "Deflategate" report?

FOXBOROUGH, Mass. -- Tom Brady smiled away the Tuck Rule on the way to his first Super Bowl victory, flashing that dimple-chinned grin that said, "I had it all the time."

The New England Patriots' illegal videotaping. His name popping up in baseball's steroid investigation. Shenanigans with the NFL injury list. An out-of-wedlock child with the actress he jilted before marrying the world's richest supermodel.

Nothing stuck to Teflon Tom.

But the league investigation into the deflated footballs used in this year's AFC championship game -- aka"Deflategate" -- might do what none of the other controversies and near-misses could: tarnish the legacy of Brady, a four-time Super Bowl champion and the title game's reigning MVP.

"What I see is that he goes from being 'Tom Perfect' to 'Tom Not-So-Perfect' in some people's eyes," Marc Ganis, president of sports business consulting firm SportsCorp, said Wednesday after the release of the NFL's report on the scandal that came to be known as "Deflategate."

In a 243-page report, NFL investigator Ted Wells found that Patriots employees violated the league rules covering game balls, and that Brady was "at least generally aware" of the plans to doctor the footballs to his liking. The report found some of Brady's claims were "implausible," adding: "It is unlikely that an equipment assistant and a locker room attendant would deflate game balls without Brady's knowledge and approval."

The Patriots did not respond to a request for a comment from Brady or coach Bill Belichick, who was exonerated in the report. The team canceled a previously scheduled availability for Thursday.

New York Times Sports Columnist Bill Rhoden told "CBS This Morning" on Thursday that the report "blows everyone away."

"The worst thing about it is that a guy that's on top of the world, who seems to have everything -a great family, a legacy, the Super Bowl, still feels so much pressure and the need to cheat," Rhoden said. "Why does somebody who seems to have everything need to cheat? And that speaks to a large societal problem. Why do people on Wall Street - people who have all the money, need to have more money?"

The findings were forwarded to the league's disciplinary chief for potential punishment. Brady could be fined or face a suspension that would keep him out of Week 1 - the marquee league opener at which the Super Bowl banner would traditionally be raised.

Brady's father defended his son, CBS News correspondent Elaine Quijano reports.

"This was 'framegate' right from the beginning," Tom Brady Sr. told USA Today. "I don't have any doubt about my son's integrity- not one bit."

Owner Bob Kraft issued a spirited statement in defense of his team and questioned Wells' conclusions. "To say we are disappointed in its findings, which do not include any incontrovertible or hard evidence of deliberate deflation of footballs at the AFC Championship Game, would be a gross understatement," he said.

But Wells concluded there was no plausible explanation for the deflated footballs except deliberate tampering. And text messages to and about Brady led the investigator to conclude that he was aware, if not more actively involved, in the scheme.

Regardless of his punishment, Brady's legacy is now tied to the scandal. But the main effect of that, Ganis said, could be to solidify opinions that are already largely entrenched: Opposing fans will continue to doubt him, and fans in New England, where he was once seen as a candidate for the U.S. Senate, will rally to his defense.

"As far as his marketability goes, he is still arguably the most marketable player in the NFL," said Ganis, who grew up a New York Jets fans and is now based in Chicago.

"Tom Brady has been the face of the NFL, with Peyton Manning, for a number of years. He has been an extraordinary ambassador, with cross-over popularity," he said. "If this is all there is, it will be something that is talked about him when he is elected to the Hall of Fame."

One week before winning the Super Bowl, Brady said that he was taking the scandal personally.

"It's all speculation," Brady said. "I've tried to wrap my head around it, too. I've done that and I'm trying to move past that, because I continue to try to rehash things. I personalized a lot of things and thought this was all about me, and my feelings got hurt."

The Patriots are no stranger to controversy. In 2007, the team was punished for videotaping sideline signals used by the New York Jets during a 2007 game, in a controversy that became known as "Spygate." Belichick was fined $500,000, and the team was docked $250,000 and stripped of its 2008 first-round draft pick.