Teen clothing retailer Rue 21 closing 400 stores

Free shipping wars: Retailers ramp up battle for online customers

CRANBERRY, PA. — Teen clothing retailer Rue 21 is closing about one-third of its stores nationwide as it focuses more on its online business.

The privately held company is shuttering nearly 400 stores, leaving it with more than 700 stores in 48 states.

The Pennsylvania-based company is headquartered in Cranberry, north of Pittsburgh. In a Facebook post, it called the decision to close the stores “difficult but necessary.” Like many brick-and-mortar retailers, it has been battling declining mall traffic amid strong competition online.

The company didn’t say how soon the stores will close, though its website is promoting store-closing sales.

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