Taco Bell, Lyft team up for "ride-thru" meals
IRVINE, Calif -- Taco Bell is testing a new service that allows users of the ride-sharing app Lyft to add a Taco Bell stop to their ride with the click of a button.
The companies have announced "Taco Mode," an option for Lyft app users. Taco Bell says Lyft users who select Taco Mode get a custom menu, a taco-themed car and a free taco when they make their "ride-thru" stop at a nearby Taco Bell.
In the mode for tacos? Lyft and @tacobell are bringing you the first-ever ride-thru experience with Taco Mode. https://t.co/gD2fWtUWsY pic.twitter.com/gWGWOOUArQ
— Lyft (@lyft) July 25, 2017
The companies have announced "Taco Mode," an option for Lyft app users. Taco Bell says Lyft users who select Taco Mode get a custom menu, a taco-themed car and a free taco when they make their "ride-thru" stop at a nearby Taco Bell.
The fast food chain and Lyft are set to test the feature in Orange County, California, during the next two weekends. The companies expect to expand the service into other markets later this year and roll it out nationwide in 2018.
While the ride-hailing giant Uber battled chaos and controversy this year, competitor Lyft has been making big gains.
The company has added service to 150 U.S. markets in 2017, making it available in more than 350 areas across the country.