Starbucks' new Christmas cup is a color-your-own
NEW YORK - It'll be a (mostly) white Christmas cup for Starbucks (SBUX) this year. The coffee chain's latest holiday design lets customers color it in themselves.
The company says the cups -- which are typically red-themed -- will be in stores Wednesday. A cup sleeve to go with the cup will be red.
A plainer red cup from 2015 spurred an outcry from critics upset that it lacked snowflakes, reindeer or specific symbols of Christmas. Even President Donald Trump, who was a candidate at the time, suggested boycotting the chain.
This year the cups feature splashes of red and green amid illustrations of presents, snowflakes and a Christmas tree with star on top. But the black-and white illustration is mainly blank for customers to personalize.
"We hope they'll color it in to represent what the holidays mean to them," said Leanne Fremar, a creative director at the company.
Starbucks said it started working on the design in January and decided to go with a color-in version because it said many customers liked to draw on them. The Seattle-based chain said most of its nearly 5,000 U.S. locations will have colored pencils available for customers to borrow.
Last year, it released about a dozen holiday cups that were designed by its customers. Starbucks has been releasing holiday cups since 1997.