"Star Wars" to have greater presence at Disney's theme parks, says CEO
The force is about to get even stronger for Disney.
In a conference call to reporters Tuesday, CEO Bob Iger said that plans are already underway for a "far greater 'Star Wars' presence" at the company's theme parks, according to Variety.
"When we grow 'Star Wars'' presence, which we will do significantly, you will see better bets being made that will pay off for us than were made in the past," Iger said.
The CEO also revealed that concepts for future attractions based on the franchise's mythos will be unveiled at some point next year.
Disney acquired the rights to the "Star Wars" brand when the company purchased Lucasfilm in 2012 for over $4 billion.
A new installment in the sci-fi series, "Episode VII," is currently in production with "Star Trek" filmmaker J.J. Abrams serving as director.
Original trilogy stars Mark Hamill, Harrison Ford and Carrie Fisher are expected to reprise their roles for the upcoming sequel.
"Star Wars: Episode VII" will be blasting into theaters on Dec. 18, 2015.