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Kellogg unwraps Pop-Tarts pizza, tacos

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NEW YORK - Pop-Tarts might not just be for breakfast anymore.

Kellogg (K) is giving the public a taste of some unique flavor combinations featuring the morning time treat by transforming its New York eatery into a Pop-Tarts Cafe this week.

Some of the menu items include a personal Pop-Tart pizza, chili Pop-Tart fries, and tarty tacos and burritos, with a marketing executive with the food company calling Pop-Tarts an “exciting dining experience.”

The Pop-Tarts foods Kellogg will temporarily serve at its New York eatery includes Pop-Tarts pizza, tacos and fries. Kellogg

Visitors to the Times Square restaurant can also sample milkshakes, cheesecake and other confections made from the pastry.

When Kellogg’s introduced Pop-Tarts in 1964, the only available flavors were strawberry, blueberry, brown sugar cinnamon, and apple currant. Today the company markets at 30 different flavors.

The pop-up Pop-Tarts Cafe is open through Sunday.

© 2017 CBS Interactive Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.

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