Ikea ad reveals coupon when pregnant women pee on it
LOS ANGELES -- Ikea's first new ad for 2018 is interactive. The ad, running in Amelia Magazine, one of Sweden's most influential magazine's for women, features a popular item – a crib – and a message that might draw a double take, CBS Los Angeles reports.
"Peeing on this ad may change your life."
The ad doubles as a pregnancy test. And if the ad does determine the adventurous reader is pregnant, then the now-positive pregnancy test/ad will reveal a coupon.
The concept has some doubters on social media. But the idea was mostly met with skepticism for the logistics of using the so-called coupon.
No, @Ikea. No one wants to pee on a magazine ad to get a coupon code. Just no. https://t.co/cCQM81c6p3
— Tricina 🏳️🌈 (@tricina) January 10, 2018
*hits joint* “hey...hey steve...we should— you know pregnancy tests, what if...what if we made a pregnancy test ad that women could pee on...*hits joint again*...then they can give the cashier the pee-covered ad in exchange for a surprise” https://t.co/4fhqWUwS60
— 𝕔𝕙𝕒𝕣𝕝𝕚𝕖 (@rebelremus) January 10, 2018
All the respect for IKEA for putting out free pregnancy tests but like... Y'all couldve done it in a more sanitary way https://t.co/woPMq2ltPT
— Alicia (@Pvnkmarshmallow) January 10, 2018