Want to watch Super Bowl 2025 commercials early? These ads are already live.
Millions of Americans will tune into the 2025 Super Bowl on Sunday not only to watch the championship game, but also to check out the big-budget commercials from some of the nation's biggest advertisers. Many companies are either teasing their spots or releasing their ads early, aiming to generate buzz before the big game between the Philadelphia Eagles and the Kansas City Chiefs.
Super Bowl LIX in New Orleans is expected to draw more than 120 million viewers for the Feb. 9 broadcast, which will be aired on Fox and via the free livestream on Tubi, making it one of the most-viewed television events of the year.
With an audience of that size, ad prices have reached a record, with a few ad spots reportedly selling for a record $8 million and even $8 million-plus for 30 seconds. That compares with a 30-second spot selling for about $7 million during last year's game.
Beyond the investment on securing Super Bowl air time, advertisers spend additional millions on creating their commercials, adding to the pressure for their investments to pay off. For a company whose Super Bowl ad scores a touchdown, the benefits can include a sales boost by attracting new customers as well as creating stronger brand loyalty.
This year's mix of ad categories for the most part includes the usual suspects: beverages, snacks, tech companies and telcos, according to Mark Evans, executive vice president of ad sales for Fox Sports. There will be a focus on AI in more commercials, he said, and slightly more pharmaceutical companies advertising this year.
Here are some of the ads you can already watch online.
Bud Light Super Bowl commercial
Bud Light's spot features Shane Gillis and Post Malone helping a neighbor in a suburban cul-de-sac enliven his backyard grilling with Bud Lights and a lawn mower that doubles as a smoker. Peyton Manning joins in, with the event becoming a neighborhood party.
Coors Light Super Bowl commercial
Coors Light's 60-second spot features sloths as they have a "case of the Mondays," encountering disasters large and small as they move slowly through life. The ad encapsulates "just how slow Mondays feel," according to the food publication the Takeout.
GoDaddy Super Bowl commercial
GoDaddy's big game spot features actor Walton Goggins highlighting the website hosting company's AI service, called GoDaddy Airo. Goggins uses the service to create a website for his business, Walton Goggins Goggle Glasses.
Häagen-Dazs Super Bowl commercial
The ice cream brand is making its Super Bowl debut with a spot whose flavor comes from the hit film franchise "Fast & Furious."
The commercial, called "Not So Fast, Not So Furious," features Vin Diesel reprising his role as Dominic "Dom" Toretto and Michelle Rodriguez as Letty Ortiz as they savor an ocean-side drive with a Häagen-Dazs treat in hand.
Hellmann's Super Bowl commercial
The mayo brand's spot revives a classic film scene from "When Harry Met Sally," this time with actor Meg Ryan expressing ecstasy after adding Hellmann's to her otherwise "meh" sandwich. Called "When Sally Met Hellmann's," the spot ends with actor Sydney Sweeney repeating the classic line, "I'll have what she's having."
Hexclad Super Bowl commercial
Cookware brand Hexclad is making its Super Bowl debut with an ad called "Unidentified Frying Object," which stars celebrity chef Gordon Ramsay as he's brought to Area 51 to teach aliens how to cook. The spot, which features a cameo by comedian Pete Davidson, was called "intriguing yet humorous" by trade publication DesignRush.
Instacart Super Bowl commercial
The company's ad, called "We're Here," is tapping a host of brand mascots, from the Kool-Aid Man to the Energizer Bunny, with the idea that the delivery service can command them to be at your door within minutes.
One advertising publication, DesignRush, likened the spot to an "Avengers-like uniting of brand mascots."
Michelob Ultra Super Bowl commercial
This 60-second ad features actors Willem Dafoe and Catherine O'Hara as they hustle younger players out of their Michelob Ultra beers through betting that they can beat them at pickleball. "Play you for an Ultra?" O'Hara asks at the end of the spot.
"When Michelob Ultra came to me with the concept, I thought it was funny. I enjoyed the process of bringing this to life, especially working with Catherine," Dafoe said in a statement. "I think people will get a kick out of it, seeing us play the villains in a fun yet competitive environment."
Mountain Dew Super Bowl commercial
Mountain Dew's spot features the singer Seal as an actual seal crooning a version of his hit "Kiss from a Rose." Instead, the seal is trying to unsuccessfully open a bottle of the tropical lime flavor of Mountain Dew Baja Blast while singing "Kiss from a Lime."
Entertainment Weekly described the spot as "a surreal, hallucinogenic new commercial."
Nerds Super Bowl commercial
The candy brand's Super Bowl spot features singer-songwriter Shaboozey as he strolls through New Orleans eating some Nerds Gummy Clusters. Set to Shaboozey's version of "What a Wonderful World," the spot also features Nerd's Gummy character playing the trumpet in a second-line band.
Oikos Super Bowl commercial
This spot features football player Myles Garrett and actor Juno Temple of "Ted Lasso" fame, with the two sitting in an airport. While Temple eats an Oikos, Garrett hears that his gate has moved, causing him to worry that he'll miss his flight. Powered by her yogurt, Temple picks him up and runs with him on her shoulders to the gate.
Pringles Super Bowl commercial
The potato chip brand's spot, titled "The Call of the Mustaches," involves actor Adam Brody summoning a fleet of Pringles after he runs out of the snack at a party. Set to the theme song of the 1960s "Batman" TV show, the ad then cuts to the mustaches of men such as actor Nick Offerman and basketball player James Harden as they detach from them and fly off to find Pringles cans at supermarkets to then carry back to Brody.
Called "pure nightmare fuel" the spot is by food and drink publication Tasting Table.
Reese's Super Bowl commercial
The Hershey Company is advertising a new candy from Reese's, the Chocolate Lava Big Cup, in a Super Bowl spot called "Don't Eat Lava." The commercial depicts a park ranger at an active volcano who is battling hordes of people who are confusing actual lava with the confection. "Don't eat lava — eat new Reese's Chocolate Lava Big Cup," he implores them over a megaphone.
Skechers Super Bowl commercial
The footwear company is returning for its 12th Super Bowl commercial with an ad featuring Kansas City Chiefs coach Andy Reid, who discloses that his side gig is as a hand model. Reid notes that using Skechers Hands Free Slip-ins shoes are appealing because it gives his hands a break.
Squarespace
The web-hosting company, making its 11th appearance in the Super Bowl, is featuring an ad with Irish actor Barry Keoghan in a role that is reminiscent of his film "The Banshees of Inisherin." In the spot, he rides a donkey down country lanes and delivers Squarespace websites like they were newspapers, throwing laptops at the locals.
Stella Artois Super Bowl commercial
The Belgian beer maker's Super Bowl spot features two celebrities — former soccer star David Beckham and Hollywood A-lister Matt Damon — who discover they're long-lost brothers. Over a backyard barbecue, they bond over their shared preference for Stella Artois beer.