Crayola blows dandelion-yellow crayon to the winds
EASTON, Pa. - Dandelion yellow has reason to be blue.
Crayola announced Friday, National Crayon Day, that it’s replacing the color dandelion in its 24-pack with a crayon in “the blue family.” The company says it will leave it to fans to come up with a name for the replacement color.
It’s only the third time in Crayola’s long history that it has retired one or more colors, and the first time it’s swapped out a color in its box of 24 crayons.
Our beloved Dandelion decided to announce his retirement early! There’s no taming an adventurous spirit! #NationalCrayonDay pic.twitter.com/RMk6pw3jR2
— Crayola (@Crayola) March 30, 2017
Other colors that previously got the boot include maize, raw umber and orange yellow.
Crayola crayons were first produced in 1903 by Binney & Smith Co.
Crayola is based in Easton, Pennsylvania, and is a subsidiary of privately owned Hallmark Cards Inc., headquartered in Kansas City, Missouri.