Adele tops Taylor Swift's Vevo record with "Hello"
Move over, Taylor Swift -- Adele is back.
After a three-year hiatus, Adele has made a very big comeback with her new single, "Hello," and the music video -- the first since 2011 -- is blowing up Vevo, the music video hosting service on YouTube.
The video had 27.7 million views within 24 hours, topping Taylor Swift's "Bad Blood," which had 20.1 million views in 24 hours when it was released in May, reports Time.
Adele's upcoming album, "25," is slated for release on Nov. 20, and the video already has nearly 91 million views since it hit Vevo on Friday. The studio album will be her first since 2011's best seller, "21."
"My last record was a break-up record and if I had to label this one I would call it a make-up record," wrote the singer. "I'm making up with myself. Making up for lost time. Making up for everything I ever did and never did. But I haven't got time to hold on to the crumbs of my past like I used to. What's done is done."
Cannes Jury Prize winner Xavier Dolan directed the new video, which was shot earlier this month in Montreal.
"It was a privilege to direct the music video for Adele's beautiful, heartbreaking song," he said earlier. "When I first heard it, all the images were already running by so clearly in my head -- and her trust and generosity allowed me to create freely."
The video also features a cameo by actor Tristan Wilds ("The Wire," "The Secret Life of Bees").