'TargetExpress' & 'CityTarget' Stores To Be Renamed 'Target'
MINNEAPOLIS (WCCO) -- More than a dozen Target stores will have different names by fall.
The Minnesota company said Tuesday it is rebranding its 14 TargetExpress and CityTarget stores across the country. Those are smaller, urban stores like the one in Minneapolis' Dinkytown neighborhood.
Instead of being known by different names, they will all just be called "Target" now.
The retail giant says it is still committed to its urban growth strategy, but it just wants to keep the names simple.