Target removes some LGBTQ+ merch from stores ahead of Pride month after threats to workers

Target removes some LGBTQ merchandise from stores ahead of June Pride month after threats to workers

Target is removing certain items from its stores and making other changes to its LGBTQ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers.

Target said that customers knocked down Pride displays at some stores, angrily approached workers and posted threatening videos on social media from inside the stores.

"Since introducing this year's collection, we've experienced threats impacting our team members' sense of safety and well-being while at work," Target said in a statement Tuesday. "Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior."

Target declined to say which items it was removing but among the ones that garnered the most attention were "tuck friendly" women's swimsuits that allow trans women who have not had gender-affirming operations to conceal their private parts.

Designs by Abprallen, a London-based company that designs and sells occult- and satanic-themed LGBTQ clothing and accessories, have also created a backlash.

Take Pride, merchandise display, Target Store, Queens, New York. Getty Images

Target confirmed that it has moved its Pride merchandise from the front of the stores to the back in some Southern stores after confrontations and backlash from shoppers in those areas.

Target's response to confrontations in its stores is taking place as state legislatures introduce a record number of bills targeting LGBTQ+ individuals.

There are close to 500 anti-LGBTQ+ bills that have gone before state legislatures since the start of this year, an unprecedented number, according to the American Civil Liberties Union.

Target's Pride month collection has also been the subject of several misleading videos in recent weeks, with social media users falsely claiming the retailer is selling "tuck-friendly" bathing suits designed for kids or in kids' sizes.

Target and other retailers including Walmart and H&M have been expanding their LGBTQ+ displays to celebrate Pride month for roughly a decade. This year transgender issues — including gender-affirming health care and participation in sports — have been a divisive topic in state legislatures and the backlash has turned hostile.

On Wednesday, Target issued a second statement pertaining to its decision:

"For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month. Since introducing this year's collection, we've experienced threats impacting our team members' sense of safety and well-being while at work. Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior. Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year."    

Read more
f

We and our partners use cookies to understand how you use our site, improve your experience and serve you personalized content and advertising. Read about how we use cookies in our cookie policy and how you can control them by clicking Manage Settings. By continuing to use this site, you accept these cookies.