Online Shopping Expected To Overtake In-Store Buying This Holiday Season
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MINNEAPOLIS (WCCO) -- October is here, and the holiday shopping rush will be on before we know it.
A new survey shows that, for the first time, online shopping is expected to overtake in-store business.
In its annual Holiday Outlook, PricewaterhouseCoopers says 54% of shoppers will go online for the holidays. That's up from 50% last year.
The survey reported also that sustainability is a factor among younger gift buyers. Almost 36% of millennials say they will shop for resale or rental items this holiday season.
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