Fresh Is Best, Buy Florida Produce & Seafood

MIAMI (CBSMiami/AP) — No one would dispute that when it comes to food fresh is best.

Florida's Agriculture Dept. says when planning your shopping you should keep the state's produce and seafood in mind. To get out the message they've launched the campaign last week with a series of television commercials that will air on network and cable television in the state's 10 media markets.

The five television commercials feature a recipe that can be made with Florida produce or seafood. The recipes include salsa, roasted vegetables, a salad, snapper and, for dessert, a strawberry parfait.

The recipes were developed by Justin Timineri, a chef who is Florida's official culinary ambassador.

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