Cool For The Summer: Starbucks Rolling Out Cold Nitro Coffee
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SEATTLE (CBSMiami) – Starbucks is rolling out a new cold concoction for summer to help customers beat the heat and to boost sales.
The new nitro cold brew drink infuses nitrogen into cold coffee, making it smooth and creamy.
CEO Howard Schultz says it almost comes out like a Guinness beer.
Starbucks began serving the brew at the Roastery & Tasting Room in Seattle in March.
It quickly became the second-best selling item on the menu.
Now the nitro brew is coming to 500 Starbucks stores across Seattle, New York, Chicago, Boston, Los Angeles, San Francisco and Portland.
The retailer is also introducing a new expanded cold bar menu at its 10,000 North American stores this summer.
It's the latest push by the chain to take control of what it says is a "multi-billion dollar cold coffee market."