Ad Targets California's Min. Wage Ahead Of Gov. Scott's Trip
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TALLAHASSEE (CBSMiami/NSF) - Ahead of Gov. Rick Scott's second trip to California to attract businesses and jobs, Florida has started running a radio ad in Los Angeles and San Francisco attacking a deal that will increase the minimum wage there from $10 an hour to $15 an hour.
The minimum wage is slated to increase 50 cents a year in 2017 and 2018 and then by $1 a year through 2022.
The ad, by the public-private Enterprise Florida, features two women discussing California's economy. It claims the increase will cost the state 700,000 jobs, with one of the women saying, "This place is beautiful, but you just can't afford to live here." An announcer then advises people to "Go to Florida instead --- no state income tax and Gov. Scott has cut regulations."
Florida's minimum wage is currently $8.05 an hour.
Scott announced last week he would return to California to meet with unspecified businesses to pitch the benefits of Florida. He will also participate in the Milken Institute's Global Conference 2016, which is meeting May 1 to May 4 in Los Angeles. According to the conference's website, Scott will appear on May 2 as part of a panel entitled "Governors Address Challenges Facing States," alongside Wisconsin Gov. Scott Walker and Virginia Gov. Terry McAuliffe.
Scott visited Los Angeles last May as part of a series of economic-development missions that included trips to Connecticut, New York, Kentucky and Pennsylvania.
The News Service of Florida contributed to this report.