NASCAR Scores Win With Successful Race Inside LA Coliseum
LOS ANGELES (CBSLA/AP) — Joey Logano won the exhibition Busch Light Clash on a temporary quarter-mile track built inside Memorial Coliseum for a made-for-TV spectacular intended to hype NASCAR's upcoming season.
NASCAR moved the Clash to Los Angeles from Daytona International Speedway, its only home since its 1979 inception, as part of a focused effort to break from its dated traditions via innovative big ideas.
"It's wild, you know," Jake Johnson, one of the many fans in attendance said on Sunday, "I can't believe they put this track here!"
The Clash was a success before a single racecar drove through the Southern California football team's tunnel and onto the smooth, black asphalt that covered the Trojans' field. Ice Cube performed a six-minute set from the Peristyle during a brief "halftime," and Pitbull with backup dancers outfitted in a checkered-flag theme used the same stage for his pre-race concert.
It took two-year's worth of planning for the event to come to life, but just a few days for crews to turn it into a quarter-mile racetrack for Sunday's event.
A handful of Los Angeles sporting greats served as the grand marshals, and Jeff Gordon lit the cauldron built for the 1932 Summer Olympics before the race began. Celebrities walked a red carpet, the USC student section filled in early, and the crowd booed pole-sitter Kyle Busch like a bunch of old pro's during driver introductions.
Thousands of fans flooded the stands as well, full of anticipation - and some unfamiliarity - as many of the attendees, 70% in fact, were first-timers at a NASCAR event.
Brian Face was one of those NASCAR fans who made the trip all the way from Northern California.
"This is something different," he told CBS reporters. "I mean the history of this stadium, it's just a very special event."
He said the of feeling of a NASCAR event is quite unlike any other sporting event - quite literally. "Being fully-enclosed and it's rumbling off your chest, sitting there down in the stands, it's a good time," he continued.
The name of the race was the same, but everything else about the 44th running of The Clash was different.
The field was determined by heat races held earlier Sunday, and a pair of last chance qualifiers to give drivers one final chance to make the 23-car starting grid. The format made for spirited racing in the final "LCQ" as rookie Austin Cindric bounced and banged his way through traffic trying to transfer into the main event.
Cindric fell short but was in good company: NASCAR champions Brad Keselowski and Kurt Busch were among the drivers who didn't make it out of the heats.
"We're supposed to be in the A-Main, and we're not," Busch lamented after he was crashed out of his heat.
His younger brother, Kyle, started on the pole for the 150-lap feature that included a planned stop on Lap 75 for Ice Cube's set. Busch dominated the first half but was eventually caught by Logano, who never gave Busch a chance to move him out of the way for the win.
Logano won the Clash for the second time in his career. It was the fifth win for Team Penske, which has won three of the last six runnings of what had traditionally been a warmup for the Daytona 500.
Nothing learned in Los Angeles will transfer into the Feb. 21 season-opening Daytona 500, but the race was the first for NASCAR's new car. The Next Gen was a long-planned project that was delayed a season by the pandemic.
The car is designed to cut costs to teams, even competition throughout the field and produce a better racing product. The Next Gen didn't disappoint in its debut on the shortest track on the NASCAR schedule.
Tickets to the event ranged from $65 to $145, a cost well worth it to people who have never had the opportunity to experience an event like this.
"You gotta keep up with the times! I mean everything's booming in L.A.," said another fan who took advantage of the chance, "That's why we're here!"
Face echoed that, noting that it was well worth the hours-long drive, "It's a one-off, you don't know if they're gonna do it again. It's something special and something I didn't want to miss."
NASCAR's next event isn't slated until Feb. 17 for the Duel 1 at Daytona, at Daytona International Speedway in Daytona Beach, Florida.
(© Copyright 2022 CBS Broadcasting Inc. All Rights Reserved. The Associated Press contributed to this report.)