Ikea's Newest Ad Reveals Coupon When Pregnant Women Pee On It
LOS ANGELES (CBSLA) — Ikea's first new ad for 2018 is really, uncomfortably interactive.
The ad running in Amelia Magazine, one of Sweden's most influential magazine's for women, features a popular item – a crib – and a message that might draw a double take: "Peeing on this ad may change your life."
The ad doubles as a pregnancy test. And if the ad does determine the adventurous reader is pregnant, then the now-positive pregnancy test/ad will reveal a coupon.
The concept has some doubters on social media.
No, @Ikea. No one wants to pee on a magazine ad to get a coupon code. Just no. https://t.co/cCQM81c6p3
— Tricina ????️???? (@tricina) January 10, 2018
But the idea was mostly met with skepticism for the logistics of using the so-called coupon.
what if it reveals a voucher for baby stuff, and you gotta take the piss soaked page to ikea
— Kermits Looking glass self Stan account (@punished_picnic) January 10, 2018