White House To Provide Enhanced State Of The Union On The Web, Social Media

By Edward Cardenas

SOUTHFIELD (CBS Detroit) - Policy wonks, political junkies and those interested in what President Barack Obama will have a number platforms to see the State of the Union address, interact and discuss the speech.

The president's annual address to the American people will be telecast on traditional television and radio outlets, and live streamed on the White House website.

But in addition to showing the president delivering his speech, the website will unveil a "river of content" for viewers which will include graphics augmenting the speech along with pieces of content with interactive and personalized information, according to Nathaniel Lubin, acting director for the Office of Digital Strategy, in a blog post.

"It's part of an effort to make policy more specific and interesting, and more relevant to the people who will be affected," Lubin wrote.

The enhanced content will include state-by-state or demographic data points in real-time; answer questions and respond to prompts; share feedback and share social media content, he stated.

"You'll generally get the kind of real-time experience usually reserved for sports events and technology company product demos -- and that content will all flow onto the page while you're watching the speech," Lubin wrote.

The White House website has also been optimized to work on a desktop, tablet, or mobile device. It can also be used as a second-screen for viewers watching the speech on television, and the website will include real-time captioning in both English and Spanish.

Additionally, the House GOP will provide a live stream of the speech, and on the House GOP website, where there will also be "charts, graphs, and real-time fact-checking to hold the President accountable," according to a post on Speaker John Boehner's blog.

There will also be an enhanced version of the Republican Address to the Nation by Senator Joni Ernst (IA), with photos and graphics.

The president's speech begins at 9 p.m. Tuesday.

This report was updated at 1:26 p.m. Tuesday.

 

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