There's A New Entry In The Little Caesars Arena Nickname Debate

The Detroit Red Wings are in their farewell season at Joe Louis Arena and construction is wrapping up on their new home, but what will the people call it?

Immediately after the Ilitch family released the name of the new arena, fans went to work formulating a nickname for the place. The LCA, Pizzarena, The Oven, Little Caesars Palace, Gordie Howe Arena were early contenders, each with their own supporters.

The Dough Joe is the latest idea tossed into the ring and it's the brain-child of a father and son from Indiana with Detroit roots.  Reaction has been mostly positive on the Red Wings Reddit forum where an MLive article was shared.

"I dig this nickname. Solid pun, solid history, what's not to like?" wrote user Halostar.

"This is absolutely fantastic and I love it," wrote user wrote user BuffaloSoldier11 .

"Now this is a rebranding I can get behind," wrote user Brady_Hokes_Headset.
http://detroit.cbslocal.com/2016/10/07/insiders-look-at-the-new-little-caesars-arena-get-your-first-glimpse-photos/
To explain the obvious, the wordplay is a mashup of the Ilitch's pizza empire, Joe Louis Arena's nickname "The Joe" and the Japanese term for a martial arts training facility, a dojo.

A website and social network accounts for the trademarked nickname have been set up complete with logos and apparel.