Macomb-OU INCubator Gets Funding To Accelerate Clients' Growth
STERLING HEIGHTS (WWJ) -- The Macomb-OU INCubator says its clients have received nearly $78,000 in recent awards from the Michigan Pre-Seed Microloan fund and the Business Accelerator Fund.
The Macomb-OU INCubator's BAF contracts will provide much-needed accelerator services to Splash350 and Mobile Data Holdings for $14,850 and $38,115, respectively. Coupon Wallet's Michigan Pre-Seed Microloan was $25,000.
This BAF will be distributed by the Michigan Small Business Development Center through incubator to various providers to assist in development of the Splash360 marketing plan and strategic development toward generating substantial and sustainable revenues while increasing valuation for the company. This will allow the company to raise capital at more attractive terms to accelerate growth even further.
Splash360's software allows customers to create, manage, customize and deliver brand-building marketing content. The key features include contact management, email marketing, print marketing, social media and lead acquisition.
Mobile Data Holdings' grant will assist with the development of a mobile digital video recorder system, primarily testing and certifying the system in AT&T's certification labs for electromagnetic interference.
Established from the racing industry, MDH has created a patent portfolio for integrating what has become known as the automotive "black box," a term well known in aviation for data collection and verification, but now possible within the seats of automobiles, trucks and buses. The MDH device is a black box that includes both a real time data logger and video recorder.
The Business Accelerator Fund is a 21st Century Jobs Fund program managed by the MI-SBDC in partnership with the Michigan Economic Development Corp. and Michigan's network of business accelerators.
The Michigan Pre-Seed Micoloan will assist Coupon Wallet in testing its technology platform, acquiring initial customers, protecting its intellectual property and setting the stage for rapid growth while also attracting additional capital.
Coupon Wallet is a marketing platform that was founded in October 2012 as a transition from paper coupons to a digital alternative. Coupon Wallet includes managed marketing services and point-of-sale integration for businesses. Coupon Wallet's method of digital clearing allows businesses access to greater information about who is using their coupons, giving better analytics and return on investment. Coupon Wallet also integrates with business loyalty programs and can deliver coupons to loyal customers.
More at www.oakland.edu/macombouinc.