Detroit Auto Show announces 35 brands on display

CBS News Detroit Digital Brief for September 6, 2023

(CBS DETROIT) - The Detroit Auto Show announced on Wednesday a 35-vehicle brand lineup for this year's show. 

The 2023 North American International Auto Show runs Sept. 13-24 at Huntington Place in Detroit. 

"We're thrilled to be able to bring auto show audiences a broad spectrum of brands and vehicles," said Detroit Auto Show Executive Director Rod Alberts. "As a dealer association-backed auto show, one of our main goals is to display all the brands that are sold in our region. This blend of bringing together corporate- and dealer-supported vehicles is trending at auto shows nationwide, and it's really become the catalyst for the future success of shows across the country. Dealers are still the closest conduit to the consumer."

The brands on display

  • Alfa Romeo
  • Aston Martin
  • Audi
  • Bentley
  • BMW
  • Buick 
  • Cadillac 
  • Chevrolet 
  • Chrysler
  • Dodge
  • Fiat 
  • Ford 
  • GMC
  • Honda
  • Hyundai
  • Infiniti
  • Jaguar
  • Jeep
  • Kia
  • Lamborghini
  • Land Rover
  • Lexus
  • Lincoln
  • Maserati
  • McLaren
  • Mercedes-Benz
  • Mini
  • Polestar
  • Porsche 
  • Ram
  • Rolls-Royce
  • Tesla
  • Toyota
  • Volkswagen
  • Volvo

As part of the new Powering Michigan EV Experience indoor track ride-along activation, BMW, Cadillac, Chevrolet, Ford, GMC, Tesla and Volkswagen will showcase their EVs. 

In addition, this year's show will feature an Exotic and Luxury Showcase. 

"We will showcase some of the latest and most intriguing products available – from current and future vehicles to electric products to 800 horsepower exotics," Alberts said.  "It's a powerhouse display of vehicles appealing to every type of car enthusiast and show visitor."  

Actress and singer Jennifer Hudson will perform during the annual black-tie charity preview on Friday, Sept. 15. 

The show opens to the public on Saturday, Sept. 16, and tickets are now on sale

2023 Detroit Auto Show Dates

  • Media Day, Wednesday, Sept. 13
  • Technology Days and AutoMobili-D, Wednesday, Sept. 13 and Thursday, Sept. 14
  • Mobility Global Forum, Wednesday, Sept. 13 and Thursday, Sept. 14
  • Charity Preview, Friday, Sept. 15
  • Public Show, Saturday, Sept. 16 through Sunday, Sept. 24
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