Watch: Joakim Noah's New Anti-Violence PSA
(CBS) Bulls center Joakim Noah has continued his anti-violence campaign this offseason, teaming with some high-profile names and his Noah's Arc Foundation to release a new PSA over the weekend that encourages those in Chicago to "Rock Your Drop." Sporting a drop pendant symbolizes a pledge to help end violence and create positive change.
Bears running back Matt Forte and director Spike Lee are among those who make an appearance in the PSA.
"Wearing the Drop means something, it's a commitment to peace and a promise to spread the message," Noah said. "When you wear it, you show the world that violence is our problem -- it's not just a south side or a west side issue, it belongs to us all."
Noah co-founded his Noah's Arc Foundation in 2010 with his mother, Cecilia Rodhe, with the goal of making a positive impact on the lives of children and their communities.
Watch the video above.