FDA Says 'Too Many Kids' Experimenting With E-Cigarettes, Vaping

CHICAGO (CBS) -- The popularity of e-cigarettes among younger Americans is drawing mounting scrutiny from federal regulators.

Citing a wish "to better understand the youth appeal of these products," the Food and Drug Administration said Thursday that four manufacturers of e-cigarettes have until July 12 to hand over documents related to their marketing strategies and product designs.

"Too many kids continue to experiment with e-cigarette and vaping products, putting them at risk for developing a lifelong nicotine addiction," Scott Gottlieb, a physician and FDA commissioner, said in a statement. "We'll explore all of our regulatory options, including enforcement actions, based on what we learn from the information these manufacturers are required to provide."