Giant balloon in downtown Chicago draws attention to obesity in dogs
CHICAGO (CBS) -- A giant dog-shaped balloon turned up in downtown Chicago Sunday, intended to raise awareness about dog obesity.
The balloon depicts a dog named Waylon—who is so big as to be stuck between the Virgin Hotel and the Hotel Monaco on Wabash Avenue. He is wedged hovering over Haddock Place, a named alley between Wacker Drive and Lake Street.
The folks at the IAMS pet food company launched the portly pup. IAMS notes that more than 59% of American dogs are overweight.
IAMS said the balloon also featured a QR code that people could scan, taking them to the IAMS Healthy Weight Dog Hub—where they could learn more about the story of Waylon's journey to a healthier and more active lifestyle.
The balloon is just the beginning for IAMS' mission to support better dog health and wellness.