Family Experiences Motivated Entrepreneur To Start Home Care Business
Lisa Vogel, Founder and CEO of the Lisa Vogel Agency provides custodial care on a live-in or hourly basis for clients requiring long or short-term rehabilitation or hospice care. Prior to starting her own agency, Vogel owned a franchise called Accessible Home Health Care, which won National Franchise of The Year.
Vogel graduated from Loyola University with a degree in communications and business with emphases on public relations and marketing.
When asked what motivated her to become involved in the home health field, Vogel responded that her only memories of both of her grandparents are visiting them in their respective nursing homes where each spent a considerable length of time battling chronic diseases. Watching all of this, she says, made a lasting impression and led eventually to the formation of the Lisa Vogel Agency where she is able to incorporate the human values in which she believes.
How does your educational background relate to your current role?
"Through my education, I gained my entrepreneurial spirit. Also, communications is an important part of my current role. Since we are such a personal service and most of our referrals come from current and past patients, I'm constantly communicating. Our reputation (PR) has been the greatest source of new business."
How has your education helped to further your career and contributed to your success?
"I'm not a nurse, although many people think I am because of my business. Quite frankly, all of our work is custodial care. My personal experiences have contributed more than any education."
What is some advice you can offer others looking to go into the field of home health care?
"Be prepared to put your communication skills to work. Also, understand that it's a 24/7 business. You will have employees working while you are sleeping; the phone rings at 3 a.m."
Susan Brown originally spent many years in banking/finance before confronting her addictions. She has now been in recovery for 20 years.
Primary interests include metaphysics and energy healing in which she has several certifications. She has written for Examiner.com since 2009 and also writes for Om Times. Sue lives in Baltimore.