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Christina Hendricks for London Fog

/ CBS News

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London Fog
"Mad Men" star Christina Hendricks is the newest celebrity face of London Fog. The buxom redhead will appear in the brand's fall 2010 ad campaign, which will appear in fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle this October.

Photos: Christina Hendricks

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London Fog
Following in the endorsement footsteps of Gisele Bundchen and Eva Longoria Parker, Christina Hendricks stars in London Fog's fall 2010 ad campaign. The elegant black-and-white ads, shot by photographer Nino Munoz in Los Angeles, resonate well with Hendricks' "Mad Men" appeal and feature the Emmy-nominated actress in several London Fog coats and accessories.

Photos: Christina Hendricks

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London Fog
A behind-the-scenes shot from Christina Hendricks' London Fog photo shoot.

Photos: Christina Hendricks

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London Fog
A behind-the-scenes shot from Christina Hendricks' London Fog photo shoot.

Photos: Christina Hendricks

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London Fog
A behind-the-scenes shot from Christina Hendricks' London Fog photo shoot.

Photos: Christina Hendricks

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London Fog
A behind-the-scenes shot from Christina Hendricks' London Fog photo shoot.

Photos: Christina Hendricks

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London Fog
A behind-the-scenes shot from Christina Hendricks' London Fog photo shoot.

Photos: Christina Hendricks

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London Fog
A behind-the-scenes shot from Christina Hendricks' London Fog photo shoot.

Photos: Christina Hendricks

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London Fog
A behind-the-scenes shot from Christina Hendricks' London Fog photo shoot.

Photos: Christina Hendricks

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London Fog
A behind-the-scenes shot from Christina Hendricks' London Fog photo shoot.

Photos: Christina Hendricks

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London Fog
A behind-the-scenes shot from Christina Hendricks' London Fog photo shoot.

Photos: Christina Hendricks

09216-403.jpg
London Fog
A behind-the-scenes shot from Christina Hendricks' London Fog photo shoot.

Photos: Christina Hendricks
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