Beijing's first color run

Competitors run through red color during the first ever Color Run at the Beijing International Garden Expo park in Beijing, China, Aug. 10, 2013.

Competitors run through blue color during the Color Run at the Beijing International Garden Expo park, Aug. 10, 2013.

A boy's head is covered with colored powder after The Color Run Beijing, Aug. 10, 2013. Several thousand people took part in the 5 km untimed race, during which participants were pelted with powder as they passed through four color zones.

A participant of The Color Run Beijing is reflected in a mirror as she poses for a photograph after the event, Aug. 10, 2013.

Competitors run through the blue color area during the Color Run at the Beijing International Garden Expo park, Aug. 10, 2013.

Competitors run through the yellow color area during the Color Run at the Beijing International Garden Expo park, Aug. 10, 2013.

Competitors run through the blue color area during the Color Run at the Beijing International Garden Expo park, Aug. 10, 2013.

A participant of The Color Run Beijing reacts as he is showered with colored powder in the red zone during the event in Beijing, Aug. 10, 2013.

A family runs through the blue color station during the Color Run at the Beijing International Garden Expo park, Aug. 10, 2013.

Competitors run through the blue color area during the Color Run at the Beijing International Garden Expo park, Aug. 10, 2013.

A participant of The Color Run Beijing is showered with colored powder in the blue zone during the event in Beijing, Aug. 10, 2013.

Participants in The Color Run Beijing are showered with red powder during the event in Beijing, Aug. 10, 2013.

Competitors run through the blue color area during the Color Run at the Beijing International Garden Expo park, Aug. 10, 2013.

A participant in The Color Run Beijing smiles in the red zone, Aug. 10, 2013.

Competitors run through the red color throw area during the Colour Run at the Beijing International Garden Expo park, Aug. 10, 2013.

A competitor runs through the yellow area during the Color Run at the Beijing International Garden Expo park, Aug. 10, 2013.

Competitors run through the blue area during the Color Run at the Beijing International Garden Expo park, Aug. 10, 2013.

Competitors run through the blue station during the Color Run at the Beijing International Garden Expo park, Aug. 10, 2013.

Competitors run through the blue area during the Color Run at the Beijing International Garden Expo park, Aug. 10, 2013.

Competitors cool down after the race at the Beijing International Garden Expo park, Aug. 10, 2013.

Competitors run through the blue color station during the Color Run at the Beijing International Garden Expo park, Aug. 10, 2013.

Competitors run through the blue station during the Color Run at the Beijing International Garden Expo park, Aug. 10, 2013.