Shorty Awards 2013 honors Michelle Obama, Jimmy Kimmel
The fifth annual Shorty Awards was held Monday night at the Times Center in New York. Hosted by actress and Internet celebrity Felicia Day, the event has been called the Oscars of social media.
The quirky award show recognizes the best of social media, with an emphasis on Twitter. Award finalists were determined by most votes via Twitter and winners are chosen by a group called The Real-Time Academy of Short Form Arts & Sciences. Winners are even asked to limit their acceptance speeches to 140 characters.
This year's highlights include Jimmy Kimmel's video acceptance speech, which featured children crying at the news of his award. The spoof was in reference to his highly popular video segment of children reacting to having their Halloween candy stolen. Kimmel was honored with a Lifetime Achievement Award.
Michelle Obama was also honored with a #GIFStar Special Shorty Award for appearing in several viral GIFs. The first lady tweeted her acceptance speech saying, ""Thank you @shortyawards! Being a #GIFStar is about getting active. Hula hoop, #momdance & @letsmove to help our kids grow up healthy! -mo."
Other notable winners include the Mars rover Curiosity as Foursquare Mayor of the Year, Texts from Hillary for Tumblr of the Year and pop star Justin Bieber for the Celebrity category.
More details of the event can be found at ShortyAwards.com
Here's a complete list of Shorty Award winners (alphabetically by category):
#Activism: AgainstSuicide (@AgainstSuicide)
#Actor: Misha Collins (@MishaCollins)
#Actress (tie): Tara Strong (@TaraStrong); Selena Gomez (@SelenaGomez)
Animated GIF of the Year presented by A&E's Duck Dynasty: Jamie Beck and Kevin Burg: Kiss Me in Paris - Source: Ann Street Studio
#Apps: Twitter (@Twitter)
#Author: John Green (@RealJohnGreen)
#Band: One Direction (@OneDirection)
#BNCollege Award presented by Barnes & Noble College: WVU Mountaineers (@WestVirginiaU)
#Brazil: Dilma Bolada (@Dilmabr)
#Canada: MattG124 (@MattG124)
#Celebrity: Justin Bieber (@JustinBieber)
#CelebrityFashion (tie): Sophia Abrahao (@SophiaAbrahao); Selena Gomez (@SelenaGomez)
Charity presented by New York Life: Random Acts (@TheRandomActOrg)
#Comedian: Rafinha Bastos (@RafinhaBastos)
#FakeAccount: Prince Charles (@Charles_HRH)
#Fansite: Sherlockology (@Sherlockology) and 1D Updates (@1Dneews)
#Food (tie): Rosanna Pansino (@RosannaPansino); The Kitchenista (@MissAngelaDavis)
#Foursquare Mayor of the Year: Curiosity Rover (@MarsCuriosity)
#Gaming (tie): Monark (@RandonsPlays); PieDiePew (@PewDiePie)
#GIF Maker (tie): T. Kyle MacMahon (@TKyleMac); Ryan Broderick (@RyanPBroderick)
#Government: NASA (@NASA)
#Ireland (tie): Niall Horan (@NiallOfficial); BriBry (@BriBryOnTour)
#Journalist Award presented by Muck Rack: Tim Pool (@Timcast)
#Museum: Emily Graslie (@Ehmee)
#Music (tie): Demetria Lovato (@DDLovato); aoi (@Official_aoi)
#NonHuman: SarcasticRover (@SarcasticRover)
#Photography (tie): Mike Lerner (@MikeTakesStills); Jenna Pope (@BatmanWI)
Quora Answer of the Year: Kenyatta Leal
Real-Time Photo of the Year: Hurricane Sandy - Benjamin Lowy
#Science (tie): Chris Hadfield (@Cmdr_Hadfield); AsapSCIENCE (@AsapSCIENCE)
#Singer: Greyson Chance (@GreysonChance)
#WebShow: Bravest Warriors (@BravestWarriors)
#SocialFitness Award presented by Health. Join In.: Cassey Ho (@Blogilates)
#SportsTeam: Pittsburgh Steelers (@Steelers)
#KeepGoodGoing Award presented by New York Life: Kathy Zucker (@KathyZucker)
#Parenting: Carlos Pena (@CarlosPenaSr)
#SmallBusiness Award presented by Cox BLUE: Jawbreaking (@ShopJawbreaking)
Tumblr of the Year: Texts from Hillary
#TVShow: Pretty Little Liars (@ABCFpll)
#UK: Charlie McDonnell (@coollike)
#VideoBlogger: PC Siqueira (@pecesiqueira)
#YouTubeStar: Caue Moura (@CaueMoura)
Industry Winners (alphabetically by category):
Best Use of Social Media for News: CNN Worldwide - Election 2012: CNN Worldwide Won the Social Media Battle
Best Overall Brand Presence on Instagram: National Geographic - In the Field with National Geographic
Best Viral Campaign: Old Spice - Old Spice Muscle Music
Best Branded YouTube Channel: TED - TED Conferences LLC
Best Use of Video in a Social Media Campaign: Maybelline - TopChicret - Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World
Best Overall Brand Presence on Twitter: Comedy Central - @TheDailyShow
Best Overall Brand Presence on Tumblr: Comedy Central - The Daily Show Election Center on Tumblr
Best Use of Social Media for Auto Industry: Dodge - Dodge Dart Registry
Best Use of Animated GIFs: Wilson Sporting Goods Co. - Where Football is Born
Best Use of Social Media In Real Life (IRL): Temple University - "Temple Made" Campaign
Best Social Media Agency - Large (over 100): 360i
Best Overall Brand Presence on Facebook: Maybelline - New York Digital Strategy 2012
Best Use of Social Media for Customer Service: SquareTrade, Inc
Best Use of Game Mechanics (Gamification) in a Social Media Campaign: USA Network - Suits Recruits
Best Use of Facebook Advertising: Chengdu Municipal Government and Chengdu Panda Base - PandaQuest: Be the Next Chengdu Pambassador
Best Use of a Mobile App in a Campaign: Turner Entertainment Networks - CONAN Sync App - it's techno-magic
Best Overall Brand Presence on Pinterest: Birchbox
Best Use of Social Media for Financial Services: Citi - Citi's Connect: Professional Women's Network on LinkedIn
Best Use of Social Media for a Consumer Brand: Food Lion - Food Lion's Operation Grocery Drop
Best Use of Twitter in a Campaign: The CW - Live Twitter Feed in a Magazine
Best Use of Facebook in a Campaign: Chengdu Municipal Government and Chengdu Panda Base - PandaQuest: Be the Next Chengdu Pambassador
Best Use of Social Media for Fashion: Banana Republic - Banana Republic In Flight Fashion Show
Best Use of Social Media for Sports: Nike - Nike #maketherules
Best Fortune 500 Brand on Social Media: Pepsi - Pepsi: Live For Now
Best Location-Based Marketing: VH1 - Save The Music Foursquare Partnership
Best Use of a Hashtag on Twitter: Nike - CountonKobe
Best Social Media Campaign for Film: Universal Pictures - Ted
Best Social Media Manager Award presented by Unmetric: Bravo - Andy Cohen for WWHL
Best Use of a Promoted Tweet, Promoted Trend, or Promoted Account: Maker's Mark - #CocktailParty2012
Best Use of Social Media for Retail or E-Commerce: Chobani - Nothing But Good, One Fan at a Time
Best Social Media Agency - Small (1 -20): neoco
Best Social Media Agency - Mid-Sized (21 - 100) (three-way tie): Deep Focus; Suite Spot - JetBlue Getaways Presents, "Get Away With It!"; Carrot Creative
Best Celebrity Campaign on Social Media: Intel - David Blaine's ELECTRIFIED
Best Social Media Presence of a CEO: Deep Focus - Ian Schafer
Best Use of Social Media for Television: Beam Inc. - Skinnygirl Cocktails #WinningTheOscars
Best Use of Social Media for Television: ABC Family - Pretty Little Liars #TheBetrAyal campaign
Best Integration of Social Media with Live Television: Fox News Digital - Fox News Election Night 2012
Best Integration of Social Media with Live Television: Bravo - Play Live on Watch What Happens Live
Best Use of Social Media for Video Games: neoco / 2K - Borderlands 2: A Work Of Art
Best Use of Social Media for the London 2012 Olympics: Nike - Nike Greatness
Best Use of Social Media For Music: Intel and MTV Iggy - Intel Presents The Music Experiment Powered By MTV Iggy
Best Use of Social Media For Music: Spotify and OMD - Music Apps Hack Weekend
