'Funky' Ketchup

Heinz is adding "Funky Purple" to its crayon box of condiment colors.

Hoping to build on last year's success with a "Blastin' Green" ketchup, the company said Tuesday the purple ketchup will be on store shelves in September.

In seven months, H.J. Heinz Co. sold more than 10 million bottles of green ketchup, pushing up total sales by 5.4 percent and helping the company boost its share of the U.S. ketchup market to 59 percent from 55 percent, spokesman Michael Mullen said.

Like the green ketchup, the purple product will come in a plastic squeeze bottle, specially designed with a narrow nozzle to let kids paint their food with precision.

Heinz promises that the ketchup keeps the company's signature taste and recipe, with a little Blue No. 1 and Red No. 3 thrown in to shade the condiment. The company still makes its traditional red.

In 1992 salsa had surpassed ketchup as among condiments sales, and Heinz has been looking to reverse the trend. While the idea of green or purple ketchup may appear unappetizing to most adults, Heinz says kids don't have the same hang-ups as adults when it comes to food and unconventional colors.

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